Bibliograph

Advertising, sales, and marketing, by Ken Mondschein

Type

Label

Advertising, sales, and marketing, by Ken Mondschein

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Advertising, sales, and marketing

Nature of contents

bibliography

Oclc number

263497833

Responsibility statement

by Ken Mondschein

Series statement

The Field guides to finding a new career series

Table Of Contents

How to use this book -- Make the most of your journey -- Self-assessment quiz -- Advertising executive -- Advertising creative director -- Sales representative -- Marketing manager -- Marketing survey researcher -- Trade show representative or coordinator -- Copywriter -- Graphic designer or media designer -- Retail manager -- Appendix A Going solo : starting your own business -- Appendix B Outfitting yourself for career success

Classification