Bibliograph

How to make it in the new music business, practical tips on building a loyal following and making a living as a musician, Ari Herstand

Type

Label

How to make it in the new music business, practical tips on building a loyal following and making a living as a musician, Ari Herstand

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

How to make it in the new music business

Oclc number

1110137000

Responsibility statement

Ari Herstand

Sub title

practical tips on building a loyal following and making a living as a musician

Summary

"Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how- to book of its kind" (Music Connection), it inspired thousands to stop waiting around for that "big break." Now trusted as the leading expert for "do it yourself" artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry"--, Provided by publisher

Table Of Contents

Why music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges -- Sponsorships and investments -- How to master the Internet -- The new Asking Economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- Outro

Classification